Effective use of Explainer videos in the App Marketing Arena
Facing difficulty in explaining a complex concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.
Are you launching a new App? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about the working of an App. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video gives an expected response.